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Product View2026.5.17 · Product notes
Why we let AI design storyboards
LickMV · Product philosophy · About 1,900 words

During the making of LickMV, AI storyboard design was one of the most debated features.

The debate was not whether we could build it. It was whether we should. Storyboarding is subjective. A professional director uses visual language: angle, framing, rhythm, and transitions all carry intent. If AI does this, is it helping users, or taking away a creative decision?

We discussed this for a long time.

Internal debate, two voices
Build itMost users do not know how to start. A draft gives them something to revise.
Be carefulIf AI decides too much, the user may lose creative ownership.

Why we finally built it

The reason was simple: very few of our users actually have storyboard design skills.

For most users, the concept itself is unfamiliar. They do not know how many scenes a three-minute song needs, how to match visual changes to emotional changes, or how to pace a video.

AI storyboard design is not a replacement for creative judgment. It is a starting point.

You can accept it, change it, reject it, or rebuild on top of it. The important thing is that you are not staring at a blank board.

Why let AI design storyboards?

The line we try to keep
01
AI lowers the barrier, not the user's ownership
AI can offer the storyboard, but the user decides whether it stays.
02
The tool should help without removing thought
Fully automatic is not the goal. AI-driven, human-reviewed is closer to the truth.
03
Help execution, but do not steal too much creativity
Timing subtitles, generating images, and composing video save labor. Creative direction still needs user judgment.
The boundary of AIGC tools is still being explored.

We may not always get it perfect, but we keep this principle in mind: a tool should be easy to use without making people stop thinking.

Question: when AI helps with creative decisions, does it free you or take something away?